What are Vision, Mission and Values?
Tuesday, September 18, 2012 at 10:55AM
Ken Rudge

Mission = 'why you are'; why do you (or your organisation) exist. What phrase sums up your purpose?

Values = 'who you are'; these are words and phrases that describe you or your organisation. They are the filters through which you see things and make your choices. They are your boundaries for conduct and decision-making.

Vision = 'what you're going to do'; this is a clear picture of what it will look like when you have arrived at your destination. A picture of what it (your endeavour / your business / your organisation) will look like when you're done. This needs to be a picture of the people, finances, style, energy, buildings, facilities, behaviours, atmosphere, tools, locations, structure of your organisation that best enables you to fulfil your mission (should you choose to accept it!!!)

Good luck!!

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